Why “What’s Important About This?” Is a Powerful Question in Career Coaching

In career coaching, the questions we ask can be just as important as the advice we give. One of the most transformative questions I use with clients is: “What’s important about this?” While it may seem simple on the surface, this question opens the door to deeper self-awareness, clarity, and purpose. Here’s why it’s such a game-changer for anyone navigating a career transition or seeking greater fulfillment at work.

Uncovering Core Values and Motivations

When clients share a goal, challenge, or decision, it’s easy to focus on the details or immediate next steps. But asking, “What’s important about this?” invites them to dig beneath the surface. This question helps reveal the underlying values, needs, and priorities that are truly driving their choices. Often, clients discover new insights about what really matters to them-sometimes even surprising themselves in the process.

Sharpening Focus

In today’s fast-paced world, it’s easy to get caught up in what feels urgent rather than what’s truly important. “What’s important about this?” helps clients distinguish between distractions and meaningful priorities. It guides them toward actions that are aligned with their deeper goals, ensuring their energy is spent where it matters most.

Unlocking Meaning and Purpose

Many people pursue career objectives out of habit, external expectations, or a sense of obligation. This question encourages clients to connect with the personal meaning behind their ambitions. When they articulate why something is important, they’re more likely to make authentic and fulfilling career decisions. This sense of purpose can be a powerful motivator during times of change or uncertainty.

Building Trust and Partnership

Asking “What’s important about this?” demonstrates genuine curiosity and respect for the client’s unique perspective. It shows that you’re not just offering generic advice, but are invested in understanding what truly matters to them. This builds trust and deepens the coaching partnership, creating a safe space for honest exploration and growth.

From Confusion to Clarity

Ultimately, the right question can transform a coaching conversation. “What’s important about this?” helps clients move from confusion to clarity, and from action to meaningful progress. It’s a small question with a big impact-one that encourages reflection, insight, and intentional decision-making.

If you’re a coach, mentor, or leader, try asking this question in your next conversation. Or try asking it for yourself. You might be surprised by the depth and direction it brings